Every business wants customers. But more than that, ever business dreams of turning their customers into raving brand advocates.
A customer is someone who likes your business and is willing to pay for your products or services. A brand advocate on the other had is someone who not only buys from you, but will tell others about what a great business you have going on.
Have brand advocates on your list of customers is like having a mini sales force helping to promote your business and build your brand.
Brand Advocates share and promote a business twice as much as a regular customer. They go out of their way to make sure their friends and peers know about what a good choice they made in doing business with you. And I think that’s the key, they are promoting your business for themselves, because it makes them feel good knowing they are sharing their “secret”, your business, with others.
The best way to find brand advocates for your business is to listen to your existing customers. Find out who are the raving fans and who openly promotes your business within their circle. Once you’ve identified these people, reach out to them and enlist them to help promote your brand.
Their are many ways to do this, you can offer exclusive discounts or access to products that have not been listed for sale yet. You can invite them to special, member only events where they get to see the inside workings of your business. The key is to make them feel special, like they are in an exclusive club that you invited them to.
Below is a nice infographic from BzzAgent that gives some good insights as to what it takes to find and recruit brand advocates for your business.